The Best and Worst Identities of 2009

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As a last class post, I thought it fitting to focus on the best and worst identities (redesigns included) of 2009. Many of these we have looked at in class or featured via this blog or last semester's blog (http://blog.lib.umn.edu/atank/3352s09/), and all are great case studies in design and where its headed as we look forward to the next decade. So as you graduate or look forward to the last semester of school, take a trip down memory lane and see what you've already learned...

Designing a second floor without a set of stairs

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AOL redesigns its logo by completing abandoning all of its existing identity elements (color, symbol, capitalization) and adding a few new ones (interchangeable background, capital letter, period?). Does it work? More importantly, did it need to be done? Considering the massive staff layoff of the company and serious decline in relevance since 1996, I'd consider it a worthless step to reinvigorating the company.

Being a designer is great, i.e., "Clients From Hell"

I sent out a link to the beta of a site I was building for a client. Since it was powered by a CMS, the pages still used dummy content. I got a kick out of the email I got back:

“We love the site, but one thing: maybe our computer is broken, but everything seems to be getting translated into Latin. It just says ‘Lorem ipsum something something’. Maybe something is broken with the site or else do we need to change a setting?”

A great collection of client-designer conversations. Just a little motivation for you to get through these last couple semesters and into the 'real world.' Enjoy! :)

Your attitudes need adjusting and your work needs serious attention.

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What you need to succeed as a designer is just as much (if not more) about the skills you possess as the values that are instilled in your work ethic. While you're in school, you need to s  l  o  w down and focus INTENSELY on your work, despite all the other things than are demanding your attention. If you want to be considered a designer, you need to do more than talk the talk– you need to invent a whole new style of walking. 


For instance,

  • DON'T show me what I suggested, show me what I didn't even think of to suggest.
  • DON'T do the minimum that is required, do that and MORE.
  • DON'T wait for me to provide additional information, follow-up to get what you need to move forward; better yet, find it on your own without asking.
  • DO check feelings of entitlement and arrogance at the door. 


For more help, please refer to: 

How to become a perfectionist
What the [Design] Industry Really Expects from Graduates (via AIGA)
20 Tips for Designers to Beat the Recession


Image from:  Farm Fresh: Wholesome Design Education in a Rural Context By Gregory Turner-Rahman and Delphine Keim-Campbell The Design Frontier | AIGA Education Conference, available online at: http://designfrontier.aiga.org/breakoutSessions/FarmFreshPaper.pdf (Accessed November 9, 2009)

Custom typeface resources

For those of you looking to develop a custom typeface, here are a few inexpensive resources:

And a more expensive option:

Remember, you will most likely need to a) kern b) edit particular characters. These are just great places to start.

(*This is what I used, it had previously been free)